• 11/06/2024
  • 3min

Betamotor still relies on LIQUI MOLY

Italian motorcycle manufacturer and German lubricant specialist continue their cooperation

After ten successful years of working together, there is still no end in sight: Since 2014 all Betamotor motorcycles have been supplied with motor oil by LIQUI MOLY and this will remain the case for the next five years. At EICMA in Milan, one of the most important motorcycle trade fairs in the world, the two companies announced that they will continue their cooperation until at least 2029. “We are very pleased that Betamotor places its trust in us,“ says Salvatore Coniglio, CEO and Director Export of LIQUI MOLY.

Betamotor is an historical motorcycle manufacturer, specialized in enduro, motocross and trial with almost 120 years of experience. Its production, however, also includes mopeds, ALP motorbikes and electric minibikes. In addition to OEM-filling, LIQUI MOLY also supports the Betamotor factory teams in MXGP, EnduroGP and TrialGP, as well as Beta single Brand Trophy and events, offering sponsorship and being the official lubricant partner worldwide.

“Our motorcycles face heavy loads. This places special demands on the motor oil, which is elementary for engine performance and service life,” emphasizes Stefano Soldani, Sales and Marketing Manager at Betamotor. “With LIQUI MOLY, we don’t make any compromises, but consistently rely on German quality. We are content that our customers will benefit from this in the future.”

LIQUI MOLY doesn’t only offer various motor oils for all types of motorcycles but an extensive product range consisting of gear oils, fork oils, additive, greases, service sprays as well as cleaners and care products, brake fluids and chain lubes. All in all, there are nearly 100 products specifically for motorcycles. 

“Our motorcycle business is growing, assuring us that motorcyclists all around the world are convinced of our quality“, observes Markus Kastner, who is responsible for business development in the two-wheeler sector at LIQUI MOLY. “Our long-standing cooperation with Betamotor underlines our expertise in the off-road sector. Both on and off the road, all riders can rely on our tailor-made products – private enthusiasts as well as professionals on the racetrack.” 

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.

Sina Ataei
Head of Corporate Communications
Telephone:
+497311420178
Email:
sina.​ataei@​liqui-​moly.de