07/25/2024
7min

Sparkling finish

#Company

LIQUI MOLY’s revised product line for car care focuses on the benefits for end consumers and is now also available globally.

If the car is not only clean, but shiny too, a care product from LIQUI MOLY was almost certainly used. The German specialist for automotive chemicals has undergone a complete overhaul of its car care series, benefiting customers all over the world. The new products are now available worldwide, apart from just a few countries.

With the relaunch, LIQUI MOLY is demonstrating its expertise and innovative strength in the field of car care. Managing Director Günter Hiermaier emphasizes: "With our newly launched car care series, we are targeting the DIY sector in particular. For many people, the appearance and condition of their car are very important. They cherish and care for their holy metal and we provide them with the right products to do just that."

The focus of the series, which is divided into the areas of windows, paintwork, tires and interior, is on the benefit for the customer. Around half of the car care products are new to the range or have had their formulas revised. "This ensures that our products are of very high quality and that we offer a suitable item for every application, just as LIQUI MOLY customers expect," explains Günter Hiermaier. The polishes, for example, have been further developed, particularly with regard to ease of use. The new formulations are easier to apply and buff up. New polishing sponges and cloths complement the range to suit this area of application.

The look is striking: The products are presented in new packaging, a transparent blue replaces the previous gray. By using one of its corporate colors, LIQUI MOLY is focusing on a high brand recognition value.

The new labels were also about a fresh look, but above all about ease of use. On the front side, the labels show the respective area of application in addition to the large and therefore easy-to-read product designation. There is a white information strip on the side with before and after images, product features and a practical QR code. The QR code leads consumers to the company website, where more information about the product and its benefits can be found – in the respective national language. The website contains application images and videos as well as safety data sheets, for example. On the back of the label there is a detailed application text so that every user can achieve an optimal result with the respective product. All texts have been optimized as part of the new release.

"With the relaunch, we have set ourselves the goal of convincing consumers of the merits of our care products. This applies to the application, handling and result as well as the attractive appearance," says Günter Hiermaier. "We are delighted that we can now also offer our car care series worldwide."

LIQUI MOLY has launched the series in three language lines, covering 19 languages.

An international audience will be able to get to know the company for the first time at Automechanika in Frankfurt am Main: LIQUI MOLY will be showcasing the full power of its car care series at the trade fair from September 10 to 14, for the first time in Hall 12 at Stand B01.

Photos and video: Relaunch of the LIQUI MOLY car care series

Product examples from the LIQUI MOLY car care series

Windshield Super-Concentrated Cleaner citrus

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Windshield Super-Concentrated Cleaner Citrus

One product whose formula has been further developed is the citrus windshield super-concentrated cleaner. It is mixed with water in a ratio of 1:100: so, 250 milliliters creates 25 liters. The new formula, the result of an intensive development phase, is characterized by high cleaning performance and a pleasant citrus scent. The windshield cleaner is suitable for all car and commercial vehicle windshield washer systems as well as fan nozzles, LED and xenon headlamps and plastic lenses made of polycarbonate. The product is also available in other fragrance variants and concentrations.

Windshield Foam Cleaner

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Windshield Cleaner Foam

Compared to a conventional household glass cleaner, the windshield cleaner foam offers a significantly stronger cleaning performance – especially for dirt caused by road traffic. Glass cleaners are often used on vertical or inclined surfaces, for which a foam is particularly suitable. This is because it does not run off immediately, but sticks to start with. This allows it to work well and loosen the dirt, which leads to a better result. The product is suitable for interior and exterior cleaning of vehicle windows and has a high material compatibility with paints, plastics and rubbers.

Scratch Remover

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Scratch Remover

LIQUI MOLY has a suitable polish in its range for removing scratches that can occur on the driver's door and door handles, for example. Scratch Remover is available in a 100 milliliter tube. As the product is intended for individual areas, the small container means that there is often not much residue left and so there is little that would otherwise be thrown away. To use the scratch remover, we recommend the hand polishing sponge and the paintwork microfiber cloth. Both are new in the range. The foam of the hard hand polishing sponge is stable and makes the polish even more abrasive. Its shape also makes it easier to polish. The polish residue can then be polished off with the paintwork microfiber cloth. The cloth has no edges; it was cut using the ultrasonic cutting process and therefore has no edging. This offers the advantage that, unlike conventional microfiber cloths, no micro scratches are created in the paintwork during polishing. The polish can also be used with a polishing machine.

Rim Cleaner

Special Rim Cleaner

Called a "price-performance winner" by German automotive magazine Auto Bild, the Special Rim Cleaner is characterized by its intensive cleaning performance. The product's good dirt indicator should also be highlighted. As soon as the cleaning surfactants come into contact with dirt, they discolor. They react with the iron residues, primarily the brake abrasion caked onto the rim by heat. After five to seven minutes, the discoloration is at its strongest and the user can see where to wash the rim with water. The cleaner is suitable for aluminum and steel rims and is pH-neutral.

Plastic Restorer

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Plastic Deep Treatment

The plastic deep treatment is particularly suitable for vehicle door sills. Light stains are often left on the door when removing streaks caused by shoes. The plastic deep treatment removes these stains. The product penetrates deep into the material and refreshes the plastics. It leaves behind a clean door sill with a silk matt gloss.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.