06/18/2024
2min

LIQUI MOLY Australia Appoints Joel Roos as Area Manager East Coast to Drive Continued Growth

LIQUI MOLY Australia, a leading supplier of premium lubricants, additives and car care products, is pleased to announce the promotion of Joel Roos to Area Manager East Coast, effective 1 July 2024. This strategic move strengthens LIQUI MOLY's commitment to the Australian workshop and retail sector and ensures continued growth for the company.

Mr. Roos, a high performer with LIQUI MOLY since its inception in Australia in 2021, brings a wealth of experience to this new role. During his tenure, he has consistently exceeded sales targets and played a pivotal role in LIQUI MOLY's impressive 40% year-on-year growth.

LIQUI MOLY Australia has witnessed a surge in demand for its high-quality German-engineered lubricants, reflecting the growing preference of Australian workshops for premium products. Recognizing this trend, LIQUI MOLY has rapidly expanded its sales force to over 10 Field Sales Representatives nationwide.

“Joel’s proven track record and deep understanding of the Australian automotive aftermarket market make him the ideal candidate to lead our East Coast sales team,” says Vincent Prinzing, Managing Director of LIQUI MOLY Australia. “In this new role, Joel will oversee the success of our East Coast operations, ensuring our Field Sales Representatives are equipped to deliver exceptional service and product expertise to our valued customers.”

Mr. Prinzing continues, "This strategic move allows me to focus on further customer development initiatives, including product range expansion, service level improvements, brand exposure, and optimizing product availability across Australia. Joel's commitment to maintaining at least 60% field activity demonstrates his dedication to staying in touch with the market pulse. This will undoubtedly ensure his leadership decisions are tailored to the specific needs of our East Coast workshops."

LIQUI MOLY Australia is confident that under Mr. Roos' leadership, the East Coast team will continue to exceed expectations and solidify LIQUI MOLY as the preferred choice for premium automotive lubricants and car care solutions in Australia.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces exclusively in Germany. There it is repeatedly voted the best oil brand. The company sells its products in more than 150 countries.

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LIQUI MOLY Australia Appoints Joel Roos as Area Manager East Coast to Drive Continued Growth

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