- 02/01/2023
10 years with LIQUI MOLY as title sponsor of the Bathurst 12hr
The LIQUI MOLY Bathurst 12hr race represents a decade of collaboration between two global players. The Mount Panorama Circuit was and is undoubtedly the perfect and unique backdrop for a full-range manufacturer to establish brand presence Down-Under. Unforgettable how the legendary Mercedes-Benz SLS AMG GT3 with the German drivers Thomas Jaeger, Alex Roloff and Bernd Schneider took the victory right at the first brand appearance.
And in general, it has always been and still is an environment surrounded by premium brands. Whether Bentley, Ferrari, McLaren, Audi or Porsche: our blue-white-red global brand fits well into the overall picture. This was also demonstrated again and again by the number of spectators. Regardless of the weather on site, there were more and more motorsport enthusiasts from Australia and all over the world who wanted to experience the spectacle live on site.
While there were over 22,000 spectators in 2013, a record crowd of 49,495 attended in 2019 when Queenslander Matt Campbell snatched a historic victory for Porsche, guiding the team of himself and co-drivers Dennis Olsen [Norway] and Dirk Werner [Germany] to victory in a drama-fuelled mammoth race around Mount Panorama.
And of course a lot has happened digitally in ten years: With its strong global social media presence, LIQUI MOLY now brings the Bathurst feeling to the entire world. Peter Baumann - Marketing Director LIQUI MOLY is already looking forward:
"We are extremely excited to have the LIQUI MOLY Bathurst 12hr back in the calendar in 2023. This has become a major international racing event and race teams, sponsors and fans have been waiting for. "lso for us it's a signature event in our sports portfolio."
Especially after the difficult pandemic years, the brand is happy to be back at Mount Panorama. It has been a very a difficult time, but through it all, LIQUI MOLY always believed in the magic of motorsports and in all of its fans, connecting people worldwide.
LIQUI MOLY is already looking forward to lots of action and many enthusiasts on site and in front of the screens at the LIQUI MOLY Bathurst 12hr 2023!
