- 3min
Social media tuning for your brand presence
As an easy, fast and cost-effective part of the marketing mix, social media offers many advantages in the digital world. Advantages that you too can benefit from.
Reach and visibility
With platforms such as Facebook, Instagram, Twitter and LinkedIn, you can reach millions of target group-specific users around the world. This allows you to increase the reach of your messages many times over.
Image enhancement
Build and improve your own brand identity? No problem! With targeted content, you can promote your reputation and the positive perception of your channels.
Customer loyalty
Reaching target groups and nurturing relationships is very easy, thanks to social media. You can connect with your customers on a personal level and react to feedback, for example, which leads to optimized customer loyalty.
Market research
As a market research tool, social media is ideal for observing your own target group and collecting feedback. Products and services can thus be improved and adapted to the needs of customers.
Traffic and lead generation
Share links to offers, landing pages or your own website on social media and easily acquire new customers – sales promotion just couldn’t be easier.
It is now well established that social media is an important tool for reaching people on a very personal level. The distance to customers can be reduced and awareness increased. Users follow your account to get the latest information and thereby stay up-to-date.
If you are not on social media, you run the risk of being overtaken by the competition and losing customers or not reaching potential new customers.
Talking about “up-to-date”
We regularly update our social media presences in order to offer our fans decisive added value and a head start in terms of content. This includes, in particular, our cover picture, which adorns the pages of our corporate channels as a kind of figurehead. It is the first impression that users and potential customers get when they visit our pages. Depending on the platform and the associated target group, the main focus is on convincing customers directly, creating trust and radiating professionalism and topicality.
The art of social media for large companies such as LIQUI MOLY consist of maintaining uniformity and thus trustworthiness with different platforms, channels or pages, or partners and their pages. This allows users to directly identify their affiliation and connection to the brand. This has the great advantage that partner pages directly “inherit” the values of the brand, such as professionalism or quality, and users feel safe and in good hands on the partner pages.
For this reason, we provide you with the right materials here and encourage you to use them. In this way, we create uniformity and credibility and together strengthen our network in customer communication.
Too little time to get creative yourself? No problem! We offer you the opportunity to use up-to-date images from our media database. This is how we make it easier for you to create content!
If you prefer to take action yourself, there are a few things to consider. There are some “Dos and Don’ts” that we prescribe in LIQUI MOLY’s social media communication.
