LIQUI MOLY Joins the eXtra Awards Program

The buzzing atmosphere of the trade shows SEMA and AAPEX in Las Vegas provided the setting: LIQUI MOLY, manufacturer of automotive lubricants, oils, and additives has announced its entry into the eXtra Awards Program. The company is pleased to join other renowned brands in one of the largest global loyalty programs for independent automotive service center owners.

The eXtra Awards Program, an initiative designed to offer customers and partners exclusive access to premium products, incentives, and special offers, aligns with LIQUI MOLY’s commitment to superior quality and customer engagement. With this relationship, participants in the program can now earn valuable points through the purchase of LIQUI MOLY’s extensive product line, which includes high-performance motor oils, additives, car care items, and specialty products.

LIQUI MOLY’s entry aims to provide added value to its loyal customer base, offering exciting rewards for their continued trust and support: “We are thrilled to join the eXtra Awards Program,” said Eva Tran, marketing director at LIQUI MOLY. “Our customers are our most valuable asset, and this program allows us to give back by rewarding them for their loyalty in a way that enhances their experience with our brand.”

“The companies that participate in the eXtra Awards Program are excited to welcome LIQUI MOLY to the eXtra Awards Program. As a top-tier full-range supplier internationally, LIQUI MOLY provides the right solutions for all vehicle types. Its involvement will enhance the service center reach and strengthen the eXtra Awards Program value proposition for the supply partners,” said Mary Thomson, senior loyalty program manager for Bosch in North America.

For more information about the eXtra Awards Program and to explore LIQUI MOLY’s product range, please visit www.extra-awards.com in the U.S. and www.extra-awards.ca in Canada.

About LIQUI MOLY

With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces its motor oils and additives in Germany. There, it has been voted the best brand in the lubricant category for many years. The company sells its products in around 150 countries.

About eXtra

With over 150,000 active participants worldwide, eXtra Awards is one of the largest global loyalty programs for independent automotive service center owners. Participants in the North America eXtra Awards Program earn points on qualifying products from brands like Bosch, Bilstein, Garrett, Steer, and now LIQUI MOLY. Automotive service center owners can sign up for free at www.extra-awards.com in the U.S. and www.extra-awards.ca in Canada. eXtra's completely paperless system enables participating service centers to focus on delivering outstanding vehicle service to their valued customers, eliminating the hassle of receipt submissions. With over a million awards and 100,000 special discounts available daily, shops can effortlessly redeem rewards for the latest electronics, sporting goods, airline tickets, gift cards, and more – all by continuing to purchase trusted, premium brands.