- 12/02/2024
- 2min
La Carrera Panamericana and LIQUI MOLY: A Second Year of Success and a Promising Future
The legendary Carrera Panamericana has concluded its 2024 edition, marking the second consecutive year of collaboration with lubricant specialist LIQUI MOLY as the official oil and main partner of the event. This partnership has once again proven to be a tremendous success, strengthening the presence of both brands in the world of motorsports.
From October 11 to 17, 2024, drivers from across the globe navigated Mexico’s most iconic routes, passing through cities like Oaxaca, Veracruz, Mexico City, Querétaro, Michoacán, Guanajuato, Aguascalientes, and culminating in San Luis Potosí. This journey not only showcased the country’s rich cultural and scenic beauty but also allowed LIQUI MOLY to engage directly with motorsports enthusiasts in every location.
In the months leading up to the race and throughout the event, the motor oil manufacturer carried out a variety of promotional activities, including events at automotive workshops, retail stores, and car dealerships nationwide. These initiatives not only enhanced the brand’s visibility but also provided fans with unique opportunities to learn more about the company’s premium products and its commitment to exceptional vehicle performance.
Guillermo Morelos Zaragoza M., CEO of LIQUI MOLY Mexico, expressed his satisfaction with the partnership: “This second year of collaboration with the Carrera Panamericana has exceeded our expectations. The synergy between both organizations has generated a significant impact in the automotive community and strengthened our presence in the Mexican market. We are thrilled about the possibilities this partnership offers for the years to come.”
The 2024 edition of the Carrera Panamericana not only celebrated the passion for motorsports but also highlighted the importance of strategic alliances in promoting world-class sporting events. LIQUI MOLY reaffirms its commitment to supporting this iconic rally, looking forward to a long-term partnership that benefits both parties and enriches the experience for fans.
Note: The Carrera Panamericana 2024 took place from October 11 to 17, crossing eight states in Mexico. For more details about the race, visit www.lacarrerapanamericana.com.mx.
About LIQUI MOLY
With around 4,000 items, LIQUI MOLY offers a global, uniquely broad range of automotive chemicals: Motor oils and additives, greases and pastes, sprays and car care, glues and sealants. Founded in 1957, LIQUI MOLY develops and produces in Germany. There it is repeatedly voted the best oil brand.
- Telephone:
- +49731 1420-178
- Email:
- sina.ataei@liqui-moly.de
