- 01/09/2024
LIQUI MOLY Named Official Oil Supplier of Fanatec GT World Challenge Australia Powered by AWS
LIQUI MOLY, known for its premium quality lubricants throughout the world, and SRO Motorsports Group – the global leader in GT racing – has a longstanding relationship through the former’s 10-year sponsorship of the Bathurst 12 Hour. Earlier this year LIQUI MOLY
announced it would no longer continue that sponsorship as it looked to broaden its marketing activities in Australia by moving into the popular Supercars arena.
“Motorsport, and specifically the exhilarating Bathurst 12 Hour, has been a game-changer in skyrocketing our brand presence in the Australian market. We were all ears, soaking in every bit of feedback earlier this year from our enthusiastic fans, dedicated teams, and loyal customers when we took a step back from the Bathurst 12 Hour. Here's the big reveal: we haven't just been waiting in the wings; we've been gearing up for something monumental! We've shifted gears with a strategic flair, channeling our energy into multiple exciting avenues to supercharge our business growth in Australia. This is not just a comeback; it's a leap into a future where every decision we make is with our esteemed customer in mind,” said LIQUI MOLY Australia Managing Director, Vincent Prinzing.
This partnership is one of the first moves made by SRO Australia’s new CEO, Ben McMellan, that will further strengthen and grow the GT category here in Australia.
“We are very excited to welcome LIQUI MOLY Australia as the Official Oil Supplier and Teams Lounge Sponsor of Fanatec GT World Challenge Australia. LIQUI MOLY is a premium brand in the automotive industry and has a great history in GT racing throughout Australia that LIQUI MOLY Australia and SRO Motorsports Australia will continue to grow through Fanatec GT World Challenge Australia.”
