- 02/04/2025
- 2min
LIQUI MOLY and Liberty Walk Intensify Cooperation
Supercars need super oil: LIQUI MOLY is Liberty Walk’s official lubricant and additive partner. The two companies have already been working together in the past and from this year on the mutual engagement will be growing. The goal: To reach even more car enthusiasts all over the world.
German pragmatism and Japanese creativity don’t have to be opposites. That’s what the renewed cooperation between LIQUI MOLY and Liberty Walk demonstrates: The lubricant specialist is the official lubricant and additive partner of the famous car tuner. Using and recommending the products – be it in videos or on trade shows or other events –, technical support as well as worldwide visibility are important points of this partnership.
Marco Esser, Marketing Director of LIQUI MOLY, underlines: “We make a perfect couple. Our enthusiasm, our technical expertise as well as our dedication to quality and performance, that’s what unites us. And of course, our love of cars.”
Liberty Walk manufactures some of the most incredible-looking Japanese performance machinery in the world. Wataru Kato, founder of the popular tuner, enthuses: “Our strong sports cars require strong products. We can trust LIQUI MOLY’s oils and additives to deliver maximum performance in our engines. Nothing beats them!”
The partnership targets the U.S. market in particular. “We are proud to strengthen our partnership with Liberty Walk, particularly in the U.S., where they have a dedicated and passionate fan base. Pairing our premium products with their striking, custom-built cars is a natural fit. Showcasing this collaboration at trade shows and events will provide a great opportunity to connect with car enthusiasts and share our commitment to performance and quality”, states Eva Brendle Tran, Marketing Director of LIQUI MOLY USA. For all fans – in the U.S. but also worldwide – the companies offer a special gift: A joint merchandising capsule collection comprising stylish caps, t-shirts and hoodies. The collection mirrors the overall goal of the cooperation: Bringing together two iconic brands.
- Telephone:
- +49 731 1420-178
- Email:
- sina.ataei@liqui-moly.de
